Advent Calendar
Do you have a Christmas soul?
With the AIL advent calendar, we have proven it!
For the social project of the AIL Advent Calendar 2023, we combined the spirit of Christmas with a thrilling creativity.
A series of 24 illustrated icons, to represent the gems of the Ticino region, combined with the chance to win a different prize every day, turned AIL's Instagram profile into a true catalyst of joy and surprises.
To represent AIL's partner companies and organisations, we worked on making them (literally) iconic.
Of each, we identified the distinctive traits and synthesised them in the form of an illustration to create a unique digital advent calendar.
The visual output is a design that shines in its own light, which is enhanced in every format adaptation, from carousel to stories.
And the results, all obtained in headcount, tell of a successful project capable of engaging the community, stimulating reactions and sharing, in true Christmas spirit!
Did we hit the mark?
