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* Project / Splash&Spa/ A

Splash & SPA

ClientSplash & Spa
ServiceAdv, Social Media, Ambient, Web
"Smiling woman with closed eyes, surrounded by spa and nature elements like water, flowers, and leaves, symbolizing relaxation and well-being."

To avoid falling into the clichés, we came up with a truly overwhelming campaign for Splash&Spa!

"Smiling man with closed eyes, surrounded by water slides, palm trees, and people relaxing, promoting Splash & Spa with text offering a day pass for 45 CHF."

When you oscillate between relax and fun, there is a continuum of possibilities in between.
For Splash&Spa, we designed a campaign capable of conveying the unique appeal of a place where you can enjoy exciting moments and unique wellness experiences.


From the billboards to the digital presence, nothing was left to chance.
With a truly surprising output.

A train station billboard shows Splash&Spa ad with a smiling woman, eyes closed, surrounded by floral and water elements. The text reads, "Träumen war gestern, Entfliehen ist jetzt." promoting a 60 CHF spa day ticket, emphasizing relaxation and escape.
Diving into the experience

Thanks to a fresh and appealing visual identity, the Splash&Spa experience is immersive right from social media.
That's why we gave voice directly to those who have experienced it.
Because there is no better ambassador than a satisfied customer.


On digital channels, Splash&Spa is like a high wave: when it arrives, it is overwhelming.
The colourful and dynamic visual identity is enhanced, giving rise to engaging lifestyle and information content.


And thanks to real time marketing initiatives, humour blinks at the actuality, promoting Splash&Spa's services by using the power of irony.

The image shows two women and a man enjoying a pool. The women are sitting on a large unicorn float, while the man stands in the water holding a water gun. The scene reflects a relaxed, atmosphere at a pool bar focused on fun and relaxation.
Father and son enjoy playful splashing in an outdoor pool, capturing a joyful family moment.
A smiling woman and a man enjoy a refreshing splash in a saltwater pool, highlighting a relaxing spa experience.
An elderly woman enjoys a relaxing Thai massage, smiling peacefully as she receives care, highlighting a serene spa experience.
The image shows four Splash&Spa Instagram posts, highlighting a saltwater pool, lasting beauty, a facial mask, and a Halloween manicure promotion.
* Activation / Splash&Spa/ C

But we didn't stop there. Because the Splash&Spa experience does not need words, it needs to be lived. Through the installation of wooden benches with steam jets in strategic locations, anyone could enjoy a short relaxing break, in full Splash&Spa style.
Because customer care starts at the starting point.

The image shows a Zürich HB train station platform with a Splash & Spa ad featuring a smiling woman. A sauna bench with spa items is placed in front, and three people are casually interacting, blending relaxation with the train station setting.
The image shows a Splash & Spa brochure with subscription plans and spa packages on the open page. The cover features a smiling man, promoting relaxation and spa offers.
* Website / Splash&Spa/ D

E pAnd for those who begin the experience on the web, the journey through places and emotions follows a visual approach, with a UX designed to make all Splash&Spa offers and services memorable and recognisable.


Clear, immediate and well-organised information helps users find their way around, offering them a virtual place where purchasing becomes easy and pleasant.


Full screen videos transform navigation into an immersive and complete experience, allowing people to satisfy their leisure needs by choosing between the 3 different areas of the facility: fun, relax and fitness.


With the Splash&Spa project, relaxation and fun have never been so close.

The image displays Splash & Spa's digital interface with floating screens on a blue water-themed background, highlighting a luxurious, relaxing user experience.
A man and woman smile while enjoying drinks at a poolside, conveying relaxation and leisure.
A website page promoting the spa at Splash & Spa features clean, minimalist design with text highlighting 3000 square meters of relaxation. The page includes images of people enjoying spa treatments, emphasizing wellness, saunas, and relaxation.
A webpage displaying promotions and offers at Splash&Spa. The page features images of activities & special deals, such as discounted day entries and fitness center subscriptions.
A Splash & Spa webpage highlighting "Qualitop" certification for partial fitness center reimbursement via health insurance, featuring a man exercising. Emphasizes health benefits and insurance support.
splashespa_home-mobile_1.png
Four mobile screens from the Splash & Spa website show pool details, promotions, navigation, and Family Spa. The design focuses on user-friendly navigation and promoting services and offers.
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