* Project / WWF/ A
Save the planet
True priorities can be invisible. While we are caught up in day-to-day activities, it is easy to get distracted by what is happening around us, with catastrophic consequences.
* Overview / WWF/ B
Every year about 8 million tonnes of plastic waste end up in the oceans.
With WWF, we have done our part to make sure that such a piece of news is never trashed again.
* Campaign / WWF/ C
For this project, we applied our creativity by flipping the cliché of screensavers depicting marine animals, immersing ourselves in a reality in which they are the ones who bear the brunt.
In the background of the desktops, we see them grappling with the dramatic consequences of plastic pollution.
Above, as if to hide the reality of the facts, we find folders representing the activities that every day risk making us lose sight of the fundamental theme of safeguarding the Planet.
A strong message to remind us that for the environment, even a small action can make a difference.
Did we hit the mark?
