Panini Stadion Zürich

With the FIFA World Cup and the launch of the XL Adrenalyn Fifa World Cup 2018 cards on the Swiss market, the fever of collectors of all ages is rekindled. Together with Panini, we managed it with the influencers Cubanito and Goalkeeperz who, for the launch of the initiative, engaged in a long-distance Youtube challenge for Adrenalyn XL cards and then met at the Zürich Panini Stadium.

To launch the initiative, a flashmob was held inside the Zürich station. The event video, published on the brand's social channels, was immediately picked up by the major Swiss online publications.

The heart of the project was the Zürich Panini Stadion event, a real sports arena set up in Zürich Central Station where the world's excitement was in XL format.

Youtubers, collectors and freestylers united in a unique and unrepeatable event in the name of the passion for Panini stickers.