Banca Zarattini & Co.

When reimagining the Banca Zarattini & Co. logo, we drew inspiration from the Gordian knot: an ancient symbol, rich in meaning, representing the strength of those who face challenges with courage and vision.

It speaks of determination, strong bonds, and bold solutions. The new brand encapsulates all of this: a balance between tradition and transformation, rigour and dynamism. A visual identity that reflects the bank’s soul and its forward-looking mindset.

The colour palette was carefully selected to best represent the values of solidity and reliability. The primary colours convey a sense of stability and professionalism that play a key role in the financial sector. At the same time, the addition of brighter accents brings freshness and modernity, showing openness to change and innovation. This combination creates a balance that perfectly reflects the continuity of tradition alongside a forward-looking spirit.

Not just a promise, but a statement of intent: to support individuals in building solid wealth, guiding them with expertise, ethics, and foresight. A positioning that blends the human and financial dimensions, projecting the bank into the future with a long-term vision.

The new website was designed to offer a simple and intuitive digital experience. Information architecture, design, and interactions have been carefully crafted to guide users through the bank’s services in a clear and accessible way. Every section is designed to communicate transparency, ease of use, and attention to detail. The result is a digital environment that reflects the bank’s values, combining innovation and a focus on the human dimension, to build trustworthy relationships with clients.

The new visual identity is fully expressed also across social media channels, turning them into an effective tool for conveying the brand’s personality with consistency, elegance, and distinctiveness. The graphic elements are applied in a way that preserves the brand’s personality and style, bringing elegance and coherence across various formats and contexts. This approach creates a modern and distinctive digital presence, able to capture attention and strengthen brand perception in an increasingly competitive and dynamic digital environment.

The visual identity has also been extended to all offline communication materials. Letterhead, business cards and brochures have been designed to reflect the new brand image with consistency and elegance, ensuring a contact experience that conveys professionalism and attention to detail. This approach strengthens the brand perception even outside of the digital world, creating seamless continuity between online and offline experiences.

The Out of Home adaptations stand out in urban spaces thanks to the new visual identity, drawing attention with a clean and distinctive design. Clear graphics and immediate messaging make the brand easily recognizable, exploiting the full potential of outdoor advertising to increase visibility and strengthen its market position.

The new identity has also been successfully adapted for Zarattini International, maintaining visual consistency and an institutional tone while respecting the cultural and linguistic specificities of foreign markets. The intervention has ensured a brand experience that is uniform at global level, able to convey trust, solidity and vision even beyond national borders, strengthening the group’s authority in the international financial landscape.