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ContentMarketing

* CONTENT MARKETING / overview/ A

Overview

We increase your brand awareness to help you be perceived as an opinion leader. Are you happy?

In digital environments increasingly crowded with content, capturing users' attention becomes more and more difficult. Of course aesthetics are important, but that's not everything. What really matters is relevance to the end user. Only content that brings added value allows you to establish lasting relationships and create a solid relationship between your customers and your brand. At Say Social we are masters in the art of creating amazing, widely recognised and award-winning content. Visual, textual. Whatever the form of communication, we succeed in transforming each element into an appropriate tool for each step of the Buyer Journey, allowing you to generate concrete and measurable results.

Two young men conversing in a studio with a ring light and camera setup, one in a white t-shirt and the other in a white shirt, both gesturing animatedly.
* CONTENT MARKETING / APPROACH/ B

In order to offer you the best content marketing strategy, we have developed a proprietary approach based on our core vision: to turn your followers into real fans. With the help of neuroscience, we are able to create content that connects people to your brand, guiding them through the buying process. We combine knowledge about your company with the interests and needs of your target audience, defining strategic and relevant topics for the creation of your content.

approach

Aligning content strategy with business strategy

In content production, we align your brand values with the challenges and needs of your customers. In this way, content marketing makes a measurable contribution to achieving your business and communication goals.

Identifying the right message

Through collaborative and interactive workshops, we develop your content marketing strategy. We define the key message, tone and content, proposing relevant topics in line with your objectives and predetermined categories.

Identifying the right channels

Good content placed in a context where there is no audience sensitive to the message it conveys is wasted content. This is why we carefully plan the distribution of content on different channels, favouring those where your target audience is.

Creating a recognisable visual identity

Aesthetics is not everything, but it plays a key role in digital environments. Consistent with the data we collect, we develop a unique visual identity, deploying it across different formats to provide your content with unique and distinctive traits.
* CONTENT MARKETING/ C

Services

analysis & strategy
content
editorial planning
metaverse
mixed reality

Digital touchpoint analysis

Competitive analysis and benchmarking for market research

Content analysis on your digital channels

Usability texts for apps and websites

Development of content strategy

Strategic workshops
 

handBoost your brand awareness!

Find out today how to create successful content marketing campaigns and use them to achieve your company's goals.

* CONTENT MARKETING / RELATED PROJECTS/ D

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